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7 Essential Questions to Ask Before Hiring a Marketing Consultant
Before hiring a marketing consultant, discover the 5 critical questions you should ask to ensure they can effectively drive your business’s revenue growth through strategic go-to-market planning, data analytics, and technology optimization.
The Marketing, Sales, and Customer Success Disconnect: Impact and Alignment Strategies
Aligning marketing, sales, and customer success is essential for sustainable business growth. When these teams operate in silos, it leads to wasted resources, declining conversion rates, and dissatisfied customers. This post explores the measurable impact of misalignment, highlighting key metrics like churn rate, pipeline aging, and cost per acquisition. By bridging these gaps and fostering collaboration, businesses can optimize lead quality, reduce churn, and improve ROI, turning their growth strategy into a well-oiled machine. Discover how to break down silos and create a unified, data-driven approach that drives consistent, long-term success.